The gift card is finally personal. Check out the Home Depot’s new gift card. It lets you attach a personal video to your gift card. The person receiving the card can then watch the video in augmented reality. Watch the demo video to get all the details.
Engadget reports on Sony’s latest advances; a rollable OLED display seen below:
The BBC’s video on demand service, iPlayer, is introducing social networking features which should further increase the popularity of Twitter and Facebook in the UK. The new iPlayer Beta is set to “officially” go live at the end of June.
With the advent of companies such as Hulu and Boxee connecting broadband users to cable and network television shows, and other content providers like Apple’s i-Tunes and Netflix allowing streaming movies, one might ask why would I ever want to leave the house.
Augmented reality (AR) has been picking up steam for a little over a year now, so it was really only a matter of time before digital folks figured out a way to capitalize on it. Enter Brightkite, an Android and iPhone app that teamed up with Best Buy to run GEO-targeted ads on your cell phone, served up by Google. Arguably, though, Foursquare has been dabbling in a similar, but smaller, approach for several months.
The jury may still be out on whether this is incredibly effective advertising or an invasive annoyance. Either way, it’s an amazing application of mobile and AR.
It is my belief that the progression of an advert-resistant society is founded in the lack of relevant ads, not a general opposition to marketing or advertising as a whole. It’s readily apparent that a Venus razor commercial or Tampax print ad would cause a great deal of disengagement in the given medium amongst the male demographic, but it goes well beyond an outspread gender or ethnic differential. In a world where advertising is everywhere, the percentage of ads that relate to your specific interests or needs is quite low.
This is one of those videos that is incredibly difficult to explain. Watch the video and look at how Microsoft is integrating Flickr and live video into Bing! Maps. Fairly impressive stuff.
Facebook more than doubled its user base last year alone. Pretty impressive. With 400 million active users and counting, every interface and functionality change is bound to upset more than a few (million) users. (more…)
Google has installed a YouTube digital signage piece on London’s Carnaby Street in the Soho District.
A great looking digital piece by ENESS out of Melbourne, Australia. The interactive experiment utilizes visuals projected on a pool of water that become interactive by tracking the orbs that the user manipulates.
To learn more, visit ENESS site @ electronicmiracles.com
