Anyone that’s been to Busch Stadium for a Cardinals game knows you’re going to see advertisements — everywhere. There are so many logo boards or sponsored messages that it can be overwhelming. I usually try to shut most of it out, enjoy the game and “people watch”. Well, there I was, sitting there with my wife, minding my own business when the grounds crew came out to smooth the dirt between innings. It’s just a simple, interesting thing to watch – dragging the screens across the dirt infield. Then, as they left the field, it hit me – a big Scotts® logo. It was pasted on the back of the screens the grounds crew uses. I immediately started thinking about fertilizing my yard and using Scotts products. I also thought about how Scotts is a well recognized and trusted brand. Then I thought about what had just happened – a company was able to get a customer to think about their product without the use of any high-tech gadgetry.
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