Identifying and expanding brands to new audiences is something we do every day at Hughes. And for the Saint Louis Symphony Orchestra, our approach was to engage new audiences through clever and stimulating messaging. We ensured that the barriers for new audiences to experience the symphony were eliminated and we explored the fun and entertaining side of the symphony that most people never see.

Swan is a leader in the kitchen and bath industry as manufacturers of high quality sinks, countertops, tubs, and shower walls. We reintroduced their brand to the marketplace leveraging their commitment to producing green products with style and sophistication. Our innovative positioning strategy and digital implementation has allowed Swan to thrive in a sluggish industry.

"Don’t Sit. Be Fit." (DSBF) takes a two-pronged approach to reducing childhood obesity in Missouri: through increased activity and improved nutrition. Rather than discourage activities like video gaming, the program encourages kids to get up and move with gaming incentives and improves nutrition at home and outside the home by educating parents as well as teachers.

Our work with the Missouri Wine and Grape Board was as complex and satisfying as their signature Norton grape. We simultaneously reduced the negative preconceived impressions of Missouri wines and increased exposure to new audiences through the utilization of digital spaces such as Facebook, Twitter, YouTube and Flickr. While the campaign is ongoing, the results are impressive... a one-million gallon increase in Missouri wine sold.

Attractive graphic design engages people. It helps tell better stories and bottom line, it helps sell things. Our work with Reed Elsevier did just that. Evolving the look and feel – even the architecture – of many of its leading journals generated incremental subscriptions and a wider readership base. Response was consistently (and sometimes overwhelmingly) positive.